Just exactly how do you rally people after a long, stressful pandemic? Compassionate Ottawa had an answer: to inspire communities, groups and individuals to hold city-wide events in June 2022 to affirm our shared intent to support those who have faced loss and sadness and to encourage all the people of Ottawa to celebrate a hopeful future. Blacmao was tasked to create a brand that easily coupled with Compassionate Ottawa’s existing identity and stood on its own merit.