Evening in the Maritimes is an annual fundraising lobster dinner event hosted by Citizen Advocacy, an organization which connects people with special needs with mentors.
A website and separate virally-distributed interactive piece are a consistent part of the campaign. The distinction with this campaign was to fold the interactive component into the website itself.
The idea of a website that came to life was born. The action involves the lead characters, a fishmonger and his lobster prey, as they run throughout the pages of the site and use various visual elements of the site as props in the drama.
Illustration – Michael Zavacky