Evening in the Maritimes is an annual fundraising lobster dinner event hosted by Citizen Advocacy, an organization which connects people with special needs with mentors.

A website and separate virally-distributed interactive piece are a consistent part of the campaign. The distinction with this campaign was to fold the interactive component into the website itself.

The idea of a website that came to life was born. The action involves the lead characters, a fishmonger and his lobster prey, as they run throughout the pages of the site and use various visual elements of the site as props in the drama.

The website was built in Flash…hard to come by nowadays. But here’s a video of what it looked like (smash PLAY to see it go)

If you can still play flashy things, give it a try:
EITM-Web Site Trailer

Illustration – Michael Zavacky